Can Hyundai really pull this one off? They've been quite successful in pushing up market but when should they say enough is enough? The 2009 Hyundai Genesis should be a clear indication to whether or not Hyundai should stay with the Hondas and Toyotas or move on up to the Infinitis and Mercedes.
"The 2008 Hyundai Genesis luxury sedan is already on sale in Korea, complete with a new winged logo to mark the automaker’s foray into a new segment, as well as a choice of Hyundai’s 3.3-liter or 3.8-liter V-6 Lambda engines.
But when the export model goes on sale in the U.S., the Genesis sedan will come with a choice of the 268-hp 3.3, the 290-hp 3.8 with variable valve timing, or Hyundai’s all-new 368-hp, 4.6-liter Tau V-8 paired with a ZF six-speed automatic transmission. The sedan, on display at the Detroit auto show, goes on sale in North America this summer as a 2009 model at a starting price of less than $30,000. All-wheel drive will be optional."[Source]
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